“Atelerie’s redesign and expansion was no easy feat. Brooklyn based Tri-Lox and Inc_a, which stands for It’s Not Corporate Architecture, created and fabricated the eco-conscious space using natural materials such as oak for a dramatic floating staircase. Pebble gardens, used for displays and seating, fan out to wide spaces for browsing. Figured Maple – Stone White, Tri-Lox’s signature material sourced from salvaged trees, lends a marble-like look to display cases.”
“In 2016, the Storefront for Art and Architecture held an unusual design competition asking architects to compete for the most creative way to tear down a building. The brief had come out of a prior competition, the New York non-profit's 'Competition of Competitions', in which David Bench and Jonathan Chesley proposed the idea for a dream-up demolition competition.
At the time, the two were beginning to form their own studio, born out of lunchtime chatter with one another in Union Square Park. Now, the New York-based INC_A (which stands for 'It’s Not Corporate Architecture') is busy growing as a design firm, working on a number of public and semi-public projects. For this week's Studio Snaphot, we talk with Bench and Chesley about their radical proposals and many evolutions as a practice.”
What's the story behind this boutique?
Before Atelerie, a dreamy concept store opened in the City of Hamilton in March 2019, it had long been a favorite among Bermuda’s style-minded socialites who craved designer women’s clothing and high-end accessories. The popular women's boutique had existed in three other locations over the past decade, and each move accommodated its growing popularity and swelling customer base. This sparkling-new Reid Street space is the grandest one yet—an airy emporium envisioned by owner Heather Macdonald and executed by Brooklyn-based design firms INC_A and Tri Lox Workshop.
Hamilton, Bermuda-based luxury retailer ATELERIE has reintroduced its signature hometown flagship following a refresh from Brooklyn, N.Y.-based design firm Tri-Lox and inc_a architecture. The redesign emphasizes sustainable materials while also paying homage to the store’s lush surroundings.
“When we got together, we started to go down the rabbit hole of fermentation,” Lauren, 35, says. “As soon as we got into making beer, we just kind of became obsessed with it. The experimentation is really limitless.”
“For the design, they collaborated with New York architecture firm inc_a to bring their aesthetic to life. “We wanted a light-filled space that would blend the industrial nature of brewing equipment with organic materials,” Lauren says, citing materials like wood, textiles, plants and hand-drawn wallpaper. “We were inspired by the ’70s California aesthetic of indoor plants and ceramics, as well as the David Lynch’s red curtains in Twin Peaks.” Other design elements, like a large custom-spalted maple bar top and wallpaper in the bathrooms designed by artist Gretta Johnson (who also designed the custom glassware) help define the interior. “Ultimately, we wanted the space to embody the spirit of our beer labels, and I think it does that well,” Lauren says.”
“While to build is often perceived as an Apollonian pursuit, to destroy appears to be its Dionysian counterpart,” reads the call for entries. “Understanding that our built environment is the product of many forces, it can dialectically be reduced to the tensions between creation and destruction, addition and subtraction, and erection and demolition.”
“Dining al fresco is a joy of Summer in New York City, except, well, when it gets too hot. Instead of drinking a sweaty beer in the sun, take a cover in Williamsburg newest brewery and taproom, founded by former “gypsy brewers” Lauren and Joe Grimm. This is the couple’s first permanent facility, clocking in at 7,500 square feet of light-filled space.”
Bench and Chesley’s winning entry, Taking Buildings Down, was as ingenious as it was simple: rather than ask for new architectural developments, the pair wondered what kind of submissions they might receive if they called for architects to dream-up a demolition scheme.